Seo Company

 Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[2] news search, and industryspecific vertical search engines.  

 As an Internet marketing strategy, SEO considers how search engines work, the computerprogrammed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.  Early versions of search algorithms relied on webmasterprovided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page`s content. Using metadata to index pages was found to be less than reliable, however, because the 

Seo Company

webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags such as those that were not accurate, complete, or falsely attributes created the potential for pages to be mischaracterized in irrelevant searches.[7][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[8] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.seo company

 

 By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to  users, search engines need to adapt their result pages to display the most relevant search results, rather than  pages packed with a large number of keywords by malicious webmasters. was. 

This meant moving  from a strong reliance on conceptual density to a more comprehensive process of evaluating semantic signals. [10] The success and popularity of  search engines depends on their ability to return the most relevant results for a particular search, so poor  or irrelevant search results allow users to find other search sources. There is a possibility. Search engines have responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Read more..